Boston Celtics point guard Marcus Smart has had a great NBA career, but he's trying his hand at something a little different. He's launching his own brand of cereal. Smart says he has intense cereal eating sessions so it makes perfect sense. He's teamed up with PLB Sports and Entertainment to create 'Wicked Smarts'. It's a brilliant marketing campaign. Although, I'd prefer if they spelled it 'Wicked Smahts'.
It's described as being 'sweetened toasted oats cereal with marshmallows.'
They cereal can be purchased HERE and the proceeds go to benefit his Young Game Changers Foundation.