The Bruins revealed their logo for the upcoming Winter Classic at Fenway Park. The logo is a BOSTON wordmark in a custom typeface created by Adidas and inspired by the original spoked-B worn in 1948. The Boston bear logo is best known as the Bruins' secondary logo and uniform shoulder patch beginning in 1976 and worn through the early 1990s. The bear is recolored and paired with the BOSTON arching wordmark to create a complete city name and mascot creative lock-up. The Penguins also unveiled their new logos. These are going to look so good on the uniforms in January when the teams hit the ice.
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