There has been no shortage of talk about who is better...Michael Jordan, or LeBron James. There are two points to make here.
1) We'll never know because they will never play each other in their prime
2) It really doesn't matter at all.
But, the internet got really excited when a commercial featuring Jordan popped up the other day. In it, it sounds like he's issuing a challenge to LeBron. But the tone quickly shifts and creates the best marketing campaign I've seen in years.