Mark Thistel, a native Baltimorean, is co-owner and founder of FreedomCar, Baltimore’s trusted car service. Born and raised in Baltimore, Mark's dedication to his hometown is only surpassed by his commitment to his family and the business he and his wife, Robyne Lyles, established in 1991.
Mark's journey into entrepreneurship began at the young age of 25 when he and Robyne, then 23, embarked on both a business and life partnership. Their initial venture, "Freedom Services Association," aimed to cater to the needs of an aging population by providing transportation, home maintenance, and various independence services. However, their ambitious start encountered numerous challenges as they navigated the complexities of entrepreneurship.
Despite initial setbacks, Mark and Robyne recognized a niche in the transportation sector, particularly in providing a middle-ground option between taxis and limos. This realization led to the evolution of their business model, culminating in the rebranding to "FreedomCar" in 2010, a name that succinctly captured their core service.
Over the years, FreedomCar weathered significant economic downturns, including the aftermath of 9/11 and the Great Recession, without compromising their commitment to their staff or clientele. Their resilience was tested once again during the COVID-19 pandemic, where proactive measures such as staff and customer vaccination requirements underscored their unwavering dedication to safety and public health.
Mark's leadership extends beyond the day-to-day operations of FreedomCar. With a hands-on approach, he oversees various aspects of the company, including operations, quality control, human resources, marketing, and strategic planning. Mark’s occasional roles as educator, writer, and public speaker reflect his commitment to the liberal arts as a foundation of FreedomCar's business model.
Beyond business, Mark's passion for Baltimore shines through his involvement in the community and love for its landmarks. Residing in the historic neighborhood of Hampden, Mark, Robyne, and their daughter Maeve breathe life into a 200-year-old home. Visitors to their abode are treated to Mark's captivating stories about the city's rich history, a testament to his deep-rooted connection to Baltimore.