Depending on how you look at it, we've either hit a new low, or hit a new a high.
Dunkin' Donuts is launching their fall menu today (August 21), and Starbucks' Pumpkin Spice Latte is set to return on Monday (August 27), but that's not all-- it looks like Busch Beer definitely has Pumpkin Spice brain because they've just introduced their brand new Pumpkin Spice Latte Super Hard Seltzer. Yes, you read that correctly, Pumpkin Spice Hard Seltzer. This could be worse than Pumpkin Spice SPAM.
Will this be good? Potentially (probably not). Have we've gone too far friends? Is pumpkin spice losing its effect because literally every single thing has a seasonal pumpkin spice twist to it? Potentially.
The “Basic Edition” has 17% ABV, and according to their Facebook post it's "The hardest seltzer in the game. So hard, it’s soft.”
Here's the thing though, jury's still out on if it's legit or not because last year, Busch changed its named to Busch Latte as a joke, so there is a chance it's all a joke yet again, but only time will tell.