Lay's has definitely cornered the market when it comes to wild & crazy chip flavors but their newest campaign "Turn Up The Flavor" is taking things up a notch!
They're launching 3 brand new flavors based on the most popular genres of music: pop, hip-hop, and rock. The new flavors include Electric Lime & Sea Salt, Flamin' Hot Dill Pickle Remix & Kettle Cooked Classic Beer Cheese.
Lay's says the Flamin' Hot Dill Pickle chips were designed to mimic the "distinct beats and spicy lyrics" of hip-hop, while the two other newbies, Wavy Electric Lime Sea Salt and Kettle Cooked Classic Beer Cheese, were inspired by pop and rock. These flavors will be available in stores starting today, March 4th, for as limited time!