A new campaign in Romania, “Whopper No Show” wants its loyal customers to purchase a one-way plane ticket, go to the airport, head through security and exchange their boarding pass for a juicy flame grilled Whopper.
If this sounds like a lot, well that's because it is. Marcelo Pascoa, head of global marketing says, “We know this is a crazy idea. But our fans are crazy about the Whopper sandwich. And we are always looking for fun ways to showcase the love people have for it.”
This would NEVER work in America, but flights are super cheap over there, like $20 cheap and the only Burger King in the country is located in the airport, so it makes a little more sense.