Makeup Geek Cosmetics announced on their Instagram yesterday they will officially be sold at Target starting May 20th!
Makeup Geek is a very affordable, cruelty free brand which has been primarily available online until now! I have personally used Makeup Geek products and they are top notch! They remind me of ColourPop cosmetics which IS an exclusively e-commerce brand based out of California.
In other exciting makeup news, Instagram beauty trend account trendmood1 claims several other brands will be available for sale in stores including Coloured Raine Cosmetics, Violet Voss, The Lip Bar, Haleys Beauty, Hue Noir, and Every Hue Beauty.