CVS Deserves An Award For This!


LOVE this but I honestly don't know if it'll actually happen....

Basically starting next year, CVS is no longer using retouched photos in their store brand makeup and beauty ads and by 2020 will require any brand they sell to follow suit! If these brands continue to use retouched photos in their ads, they're will be a little sign or watermark added to the photo alerting consumers that it's retouched.

I really, really hope this actually becomes a thing!! What do you think? Send me a message on facebook, twitter or Instagram! @francescaonairr



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