Gregory Vetter is the CEO of Tessemae’s, flavor-forward, organic fresh food company, considered to be a lead
innovator and disruptor in the clean food movement. Gregory, the oldest of the Vetter brothers, had the idea
to launch Tessemae’s based on the belief in his mother’s wildly popular homemade dressing recipe and how it had the potential to create an entirely new clean food category.
After winning over a local Whole Foods buyer and selling just under 700 bottles in one week, Gregory, his two brothers, Matt and Brian, and his family grew the business to become the #1 organic salad dressing brand in the refrigerated space. Gregory and his family paved the way for clean manufacturing on a mass scale by inventing the only gum-free dressing bottling process. That manufacturing process led to the invention of the “fresh condiment” category, the first Whole30 approved bottled dressings and condiments, and then continued pioneering of innovation across the grocery store with the creation of the first shelf-stable creamy dressings free of gums and additives with the “Tessemae’s Pantry” line.
Gregory, who values the importance of family and the concept of a wholesome family dinner, spoke at a TED Talk entitled “The Dinner Habit – The Recipe For Change” and is a finalist for the Entrepreneur Of The Year 2019 Mid-Atlantic Award.
Prior to launching Tessemae’s with his family 10 years ago, Gregory worked at FosterThomas, and holds a degree from Washington College in Business Management. He was also a professional lacrosse player, and is a father of four living in Annapolis, Maryland.