Chris Barrett, President and CEO of the Pocono Mountains Visitors Bureau (PMVB), has been with the company since April of 2017. Before this appointment, Barrett was Executive Vice President/COO/CFO for Target Media and Target Digital, a leading east coast media and advertising firm headquartered in Harrisburg, PA. Prior to Target Media and Target Digital he held multiple senior management roles ranging from sales and marketing to theme park operations with Hershey Entertainment & Resorts for over twenty years.
Having three years at the PMVB under his belt, Barrett makes it a point to give back to the community, provide value to members of the PMVB, improve the overall quality of life in the Poconos, and the vacation experience for visitors.
Barrett has made a concerted effort to include various stakeholders throughout the communities which the PMVB serves in order to address various needs ranging from economic development to anti-litter campaigns. Through his leadership, the visitor’s bureau has formed a coalition of different sectors to aid in public service messaging during the COVID-19 pandemic as well as the recovery phase that follows.