Mitchell Goetze is Chief Executive Officer & Secretary of Goetze’s Candy Company. Mitchell and his brother Todd, President & Chief Operating Officer, currently lead their iconic company and carry on the tradition their Great, Great Grandfather started in 1895. Mitchell is the 5th generation of the Goetze family to produce Caramel Creams® and Cow Tales®.
Mitchell grew up in the candy business, made his first visit to the NCWA summer show at age 6, and “worked” his first candy trade show with his father when he was 15. Having grown up in the family business alongside his father, uncle, and grandfather, he provides a unique perspective on the issues facing food and confectionery companies.
For the past 16 years, Mitchell has served on the Board of Directors of the National Confectionery Association (candyusa.com), representing nearly 700 confectionery and snack food suppliers and $35B in retail sales within the confectionery industry. He has served his industry as a Board Member, working his way up to an Executive Board officer in the roles of Treasurer, Vice Chairman, and ultimately Chairman of the Board. In 2018 Mitchell was awarded the industry’s most prestigious Kettle Award, the 73rd issued award. This annual award is bestowed on an industry member showing commitment at the highest level as voted on by the entire confectionery membership.
In July 2011 Mitchell was asked to testify in front of the United States Congress’ Small Business Committee to address the pressures on small business. He is dedicated to the industry and consistently visits Capitol Hill to meet with Representatives of Congress to fight for Small Business and the Confectionery Industry as a whole. In 2016 he was appointed by Gov. Larry Hogan as a Commissioner of the Maryland Wildlife Advisory Commission, advising Maryland’s Department of Natural Resources on matters of wildlife management from song birds, to hunting regulations, to fishing in the Chesapeake Bay.
Mitchell met his wife Nell in high school and they have been married since 1994. They have three children and reside in Sparks, Maryland where he enjoys raising and caring for the family’s chickens, donkeys, and alpacas.
His hobbies include a never-ending list of chores on his 174-acre farm in Baltimore County, working towards achieving his private pilot certificate, old cars, motorcycles, hunting, land management and everything else outdoors.