So, there's a new feature on Instagram if you haven't seen it yet!
There were rumors about this being automatically applied to different accounts but now it's going to be your decision whether or not you actually use the feature.
Basically, you can hide the like counts on your own posts, so no one else is able to see how many likes your posts get!
It's really easy to find the new feature in your account settings to Hide Like Counts.
Source and full article is HERE