Photo: Getty Images
Photo Credit: Getty Images
(Foxla.com)
After years and years of quite literally leaving its mark on the fashion industry, Heinz has debuted a new clothing collection with ketchup stains.
The "vintage drip collection" features thrifted clothes in a partnership with thredUP, an online resale platform. The proceeds support global hunger relief, the companies said.
There are 157 secondhand streetwear and designer pieces in the clothing line, each with a unique ketchup stain — "because when it's HEINZ, it's not a stain, it's a statement," a press release states.
The sizes range from XXS to XXL. The first drop launched on Tuesday, and another release will happen on September 13 featuring "more exclusive items."
The companies noted how demand for thrifting sustainable, one-of-a-kind clothing options has surged among many eco-conscious Gen Z and Millennial shoppers. A report by thredUP this year found that 62% of Gen Z and Millennials say they look for an item secondhand before purchasing it new.
Many cited saving money as the main motivator, followed by a desire to find unique items. A large majority of those surveyed (82%) shared that they feel a positive emotion when they buy a secondhand item.
Heinz and thredUP said 100% of the proceeds will benefit Rise Against Hunger, an international hunger relief nonprofit that organizes and distributes food to developing nations.
Link: Fox LA