You could show up to your next party with simple 6 or 12 pack of beer or you can grab a friend to help you bring in a 99 pack of beer. That's right, thanks to Pabst Blue Ribbon you can get a 99 pack of their beer.
It costs $175, which works out to $1.76 per beer. You're definitely paying for the gimmick though . . . because if you were to buy a 30-pack of PBR for $20, those cans are only 67 cents each.