Stunt or not....cigarette giant, Phillip Morris International, PMI announced plans to convert smokes to smoke-free products, such as e-cigarettes and vapes.
According to PMI’s website, their new product portfolio already contains a host of nicotine-containing alternatives....
The international brand took out several full-page ads in UK announcing:
“We understand the millions of men and women who smoke cigarettes. They are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice,” says the company.
“Society expects us to act responsibly. And we are doing just that by designing a smoke-free future.”
One catch, the update only effects the UK, not America.