Rita McClenny, President & CEO - Virginia Tourism Corporation

October 17, 2023

On this week's episode of Where To Next, we check in with our neighbors in Virginia! Rita McClenny, President & CEO of the Virginia Tourism Corporation, joins me to chat all about the amazing things Virginia has to offer including fun for the whole family, wine country, and how Virginia has become a premiere hub for black travelers!

Rita D. McClenny serves as President and CEO of the Virginia Tourism Corporation, a state agency charged with marketing the Commonwealth as a premier travel destination and film location. The mission of VTC is to expand domestic and international inbound travel and motion picture production to generate revenue and employment in Virginia. A native Virginian, Ms. McClenny received a Bachelor of Science degree in Economics from Fisk University. She was born and raised in Southampton County and presently resides in the City of Richmond. Tourism and film are instant revenue generators for Virginia. In 2022, tourism in Virginia generated $30.3 billion in direct spending, supported more than 210,000 jobs, and provided $2.2 billion in state and local taxes. Virginia was named a top state to both vacation and retire in 2023.